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Sales and leadership enablement for Australian teams. Built so the skills get used.

Most training is forgotten before it changes anything. We design programs around practice, feedback and reinforcement, so what people learn shows up in how they work.

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The transfer problem

You've invested in great training. Your people learned. Then real work happened, and the skills vanished.

We solve the transfer problem through AI-powered practice in the situations your people face every day. Real scenarios, sustained practice, and measurable results which show exactly how much better they get.
Learn about the transfer problem
2x
More coaching conversations using our technology
3x
Higher behaviour retention compared to single format training
29%
Uplift in self-rated confidence
‍
5 Pillars
Reach, Recall, Reliability, Resonance & Regard
Programs

Explore our programs

Built around your situation. We combine deep industry experience with realistic workplace scenarios and practical methods, so the change lasts.
Known By Name®
Sales and revenue

3

Leaders and teams

2

AI practice and adoption

2

Our flagship program for professional reputation.

Known By Name®

Reputation. Measured.

Build human connection which stands out in an AI-shaped world. As artificial intelligence scales, human connection becomes an individual's greatest asset. Our proprietary program, Known By Name, is designed to measure and strengthen the attributes algorithms cannot replace. Because you don't only want to be capable. You want to be the one they call first.

Explore Known By Name

How are you known at work?

Rate yourself across the 5Rs and see where your reputation is solid and where it is shaky.

Take the pulse check

For sales, customer success and go-to-market teams.

sales and success enablement
Turn what great performers do into capability the whole team can use. Build the skills that drive performance, then embed them through practice built around your customers, conversations and commercial reality.
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GTM Enablement

Get every customer-facing team telling the same story and executing the same plan. Build the conversations, skills and manager habits your go-to-market strategy depends on.

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Revenue Enablement

Remove the friction slowing deals, renewals and growth. Build the skills, handoffs and coaching habits which lift revenue across the whole customer lifecycle.

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For managers, senior leaders and the teams they run.

Leadership Coaching

Build leaders who are better at the moments which matter. Develop practical coaching, feedback and leadership skills through real scenarios, practice and ongoing support.

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Team Engagement

Help teams perform well together, especially when things change. Build the communication and resilience which help teams stay connected, adaptable and effective.

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For teams putting AI to work in practice and in everyday tasks.

ai role play
Give your people realistic practice in the conversations which matter most. Scenarios built around your customers, your team and your language, with instant feedback, unlimited repeats and no audience watching.
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AI Adoption

Buying AI tools is the easy part. We help your people build the skills, judgement and habits to use AI well in their everyday work, with managers leading the change.

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Not sure where to start? We map your challenge to the right program.

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delivery

We have worked with big brands and growing teams. We shape solutions that help your business move forward.

our approach
our coaching methodology
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online learning
Introduces the topic and gives people the essentials they need before they step into the room. Sets a clear starting point.
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facilitated workshops
Where the real learning happens. People practise, apply ideas, and build confidence together.
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ai role plays
Help people practise in a realistic setting without putting pressure on a client. Builds skill through repeated tries and immediate feedback.
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personalised coaching
Maintains momentum and supports stretch and challenge in a grounded way. Helps each person keep growing.
about us

We are a small team with big experience.

Between us, we've spent decades building learning, sales enablement and capability inside organisations including SEEK, Westpac, News Limited and Vodafone. We built Catalyst Enablement Group to stay close to the people we're working with, move quickly and build around what teams actually need. When you work with Catalyst Enablement Group, you work directly with us.

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testimonials

What our clients say about us

"Working with Known By Name has given me real clarity on how I show up as a leader and how I'm experienced by others across the business.

The feedback was honest, practical, and helped me identify both my strengths and the areas I needed to improve. It strengthened my communication, consistency, and leadership presence, while also helping me build stronger trust and influence with my team.

The outcomes have been genuinely valuable, both professionally and personally."

Matt Jenkins
Director of People and Operations, Applejack Hospitality
Applejack Hospitality Logo. Black background with the word Applejack in with text.

"Completing the Known By Name assessment really made me think about the small things each and every day that either build or detract from my 5Rs. Something I have total control of in a tech world that is changing faster than ever.

It’s also made me think about how I can coach my team in a simple effective way to make each moment matter"

People Leader
Tech Industry
blogs and articles

Latest insights and trends

a business man in the office sitting at his desk feeling worried

What is it like to disagree with you?

Someone questions your plan and you start defending it. Ask what they see first, be honest about what is open to change and match the debate to the stakes.
Read the full article
Multiethnic team of creative thinking ambitious young architects brainstorming at white desk

What Do People Feel Comfortable Bringing to You at Work?

People edit themselves before they bring you an idea. Learn to notice what they hold back and ask what working with you feels like.
Read the full article
Woman reviews paperwork at office desk

The Reputation That Gives You Room to Do More

Reliability goes beyond meeting deadlines. It means asking hard questions, keeping the audience in view and earning the trust to try new work.
Read the full article
five-star-quality-rating-with-rubber-stamp

Should You Care What People Think of You at Work?

Worried about how you come across at work? Learn to separate judgement from experience, ask better questions and act on what you hear.
Read the full article
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FAQs

Common questions about Catalyst Enablement Group

What does Catalyst Enablement Group do?
Catalyst Enablement Group is an Australian based consultancy. We help organisations improve how their people communicate, work together, and perform in their roles.
What types of training and development programs does Catalyst Enablement Group offer?
We design and deliver enablement programs that help people build skills and confidence they can use in their everyday work.
What is enablement and how is it different from training?
Enablement is a training approach that helps people confidently apply skills in real work situations, rather than only learning concepts in a session. It focuses on practice, confidence, and applying learning where it matters most: in your everyday work.
Why does traditional training fail to change behaviour?
Traditional training often focuses on delivering content in a workshop or online session. People attend, learn new ideas, and then return to work with limited support to apply them. Our approach is different. We focus on helping people use skills confidently in their everyday work. That means learning is built around real situations, real conversations, and real challenges your people face. Skills are practised, revisited, and reinforced over time so they become part of how work gets done.
What is the training transfer problem and how do you solve it?
The transfer problem occurs when people learn skills in training but fail to apply them consistently at work. Research shows up to 90% of training content is forgotten or not applied on the job within 90 days. We solve the transfer problem through AI-powered practice in realistic scenarios, spaced repetition over time, immediate feedback loops, and ongoing workplace application support.
How do you measure whether enablement is working?
We use AI roleplay to help people practise real workplace conversations in a safe environment. People can try different approaches, build confidence, and learn through repetition before those conversations happen at work. The roleplays are scored objectively, which means we can see changes in confidence, skill use, and consistency over time, rather than relying only on feedback or attendance. It gives organisations a clearer view of what is improving and where people may need more support.
What size and type of organisations does Catalyst Enablement Group work with?
We work with small and medium businesses as well as larger organisations across a range of industries in Australia and New Zealand.
How does AI roleplay work in sales and leadership training?
AI roleplay allows people to practise real workplace conversations with AI-powered personas in a safe, judgement-free environment. The AI responds naturally to what participants say, simulating realistic conversations with colleagues, clients, or stakeholders. After each practice session, participants receive immediate feedback on their communication effectiveness. They repeat scenarios as many times as needed until new behaviours feel natural, without requiring a manager or coach to be present.
let's talk

Talk to us about your goals.

We work with organisations across Australia and New Zealand to build capability that delivers results.
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